Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams.

Selected by ColoradoBiz magazine as one of the “Top 25 Most Powerful Salespeople," and by Training magazine as a "2018 Top 5 Emerging Training Leader," Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth.

He was a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework. In 2018, the company was recognized with a Gold Stevie Award for Sales Training Company of the Year and Bronze Stevie Award for Sales Consultancy of the Year. Value Prime Solutions was recently acquired by ValueSelling Associates.

Before joining ValueSelling Associates, Chad spent 11 years as an executive in the digital agency space, most recently as EVP, Sales, and Marketing for Universal Mind, and as VP, Sales and Marketing at Cynergy, which was acquired by KPMG. He has consulted with and enabled major brands, including Adobe, New Relic, Verizon Wireless, McKesson, eBay, Microsoft, Chrysler, Ingersoll Rand, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few.

Chad was introduced to the ValueSelling Framework over a decade ago and credits the methodology for his ability to consistently exceed quota. Within four months of applying the formula, he closed his first $1 million deal. Since then, he has trained his sales and marketing teams in the ValueSelling Framework, resulting in their ability to deliver record-setting results quarter over quarter.

An engaging, high-energy consultant known for his direct and engaging style, Chad hosts 'The B2B Revenue Executive Experience' podcast. He holds an MBA in Marketing from Regis University in Denver, CO and an undergraduate degree from the University of Southern Indiana. During his spare time, you’ll find Chad riding his Harley in the summer or skiing the slopes in the winter.

To gain sales revenue insights, listen and subscribe to the podcast: The B2B Executive Experience.

Download Chad's bio.

Featured On

Sales Intelligence Weekly Podcast-

Evolvers Podcast-

The Revenue Throughput Podcast-

Scaling Up Services-

How to Become an Obstacle Buster-

The Curated Experience-

Dream Business Radio-

Unleash Possible, episode 62-

Sell or Die-

Same Side Selling-

The Casted-


Money for Lunch-

Helping Sells Radio-

Sales Babble-

Real Marketing Real Fast-

Get Real About Business-

Casting the Pod-

Training Unleashed-

Training Unleashed-

Ian Altman-

B2B Revenue Executive Experience:

What Clients Say

“I am pleased to say I crushed every metric, goal, accelerator at FMT this year! 156% of quota, 180 opportunities closed as won. Thanks for your help in 2018 and I hope to see more of you in 2019!"

Ed Peterson,
Senior Executive Account Manager, FMT Consultants

John Telford, from Bounteous, shares his experience working with Chad and the ValueSelling team