Can your buyers tell the difference between you and the competition?

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The ValueSelling Competitive Differentiation Workshop helps marketing, sales enablement and product differentiate your company in a dynamic marketplace by creating value propositions that result in premium pricing.

ValueSelling Competitive Differentiation

Create Messaging that Motivates Buyers to Act:

Link your differentiators to your buyer’s problems

Leverage a simple process and tool to develop relevant messaging

Create value propositions that result in premium pricing

Buyer-first Marketing, Sales Enablement & Product teams

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements — creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.”


How it works

ValueSelling courses are tailored, expanded, and configured to your needs. They are available as stand-alone units and as modules, ranging from an hour to a full day, that are easily integrated into the core ValueSelling Certification workshop.

To maximize your investment, we will include company-specific case studies that connect the skills training with the learner’s environment, role, and/or target market.

Schedule a free consultation