Drive Leads and Build Brand Trust with ValueSelling for Marketing Pros
Align marketing and sales to increase top-of-funnel activity and improve your CX.
ValueSelling for Marketing Pros teaches marketing to leverage the same methodology as sales – complete with the additional tools and techniques they need to showcase the unique value your company brings to the market through:
- Powerful, actionable personas that transform targeting
- Value messaging that increases customer demand
- Assets that motivate action throughout the buying journey and advance sales
ValueSelling amped up KCP's marketing approach. A global rollout coupled with ten consulting touchpoints led to sustainable and impressive growth:
- 15% Increase in Seller Confidence
- 186% Increase in Click-through-Rates on Ad Campaigns
- 234% Increase in Leads at Tradeshows
Align Your Revenue Engine
Based on the proven ValueSelling Framework®, ValueSelling for Marketing Pros enables product and marketing teams to support revenue growth by improving marketing-influenced pipeline, increasing leads and delivering positive ROMI.
Drive Alignment: Eliminate product-centric marketing motions and align your revenue engine with a common language and framework.
Improved Campaigns: Connecting your unique solutions to a prospect's urgent business issues creates high-quality marketing campaigns.
Increased Brand Trust: The buyer doesn't want to be "handed off." When sales and marketing speak the same language your CX improves along with brand loyalty.
Higher MQL Conversions: When your revenue engine is aligned with a common framework, teams share insights more easily and drive more actionable leads.
Customer-centric Messaging: Drive differentiation and urgency with messaging that speaks directly to a buyer's most-pressing business issues.
Assets that Drive Engagement: Give sales teams collateral aligned to the ValueSelling Framework® to create a consistent CX and speed time to close.
Building on the foundation of The ValueSelling Framework®, ValueSelling for Marketing Pros begins with a virtual event, "Why Change, Why Now," to level-set goals. Next, participants enroll in eValueSelling Fundamentals®, our e-learning course that covers the fundamentals of ValueSelling. Then comes a two-day instructor-led workshop (or four half-days, if conducted virtually), customized to include a deep dive into either content assessment and/or persona creation/enhancement. Topics include:
- Reviewing the ValueSelling Framework
- Using O-P-C Questions and Building the Differentiated Vision Match
- Having the Value Conversation Targeting Power and Creating Mutual Plans
- Leveraging Storytelling
- Creating Compelling Content
- Developing Powerful Personas