Drive Leads and Build Brand Trust with ValueSelling for Marketing Pros

Align marketing and sales to increase top-of-funnel activity and improve your CX.

ValueSelling for Marketing Pros teaches marketing to leverage the same methodology as sales – complete with the additional tools and techniques they need to showcase the unique value your company brings to the market through:

  • Powerful, actionable personas that transform targeting
  • Value messaging that increases customer demand
  • Assets that motivate action throughout the buying journey and advance sales

ValueSelling amped up KCP's marketing approach. A global rollout coupled with ten consulting touchpoints led to sustainable and impressive growth:

  • 15% Increase in Seller Confidence
  • 186% Increase in Click-through-Rates on Ad Campaigns
  • 234% Increase in Leads at Tradeshows

Align Your Revenue Engine

Based on the proven ValueSelling Framework®, ValueSelling for Marketing Pros enables product and marketing teams to support revenue growth by improving marketing-influenced pipeline, increasing leads and delivering positive ROMI.

blue icon of people giving each other a high-five

Drive Alignment: Eliminate product-centric marketing motions and align your revenue engine with a common language and framework.


magnifying glass with a view of analytics inside icon
Improved Campaigns:
Connecting your unique solutions to a prospect's urgent business issues creates high-quality marketing campaigns.

icon of human surrounded by icons from social media showing likes and hearts
Increased Brand Trust:
The buyer doesn't want to be "handed off." When sales and marketing speak the same language your CX improves along with brand loyalty. 

icon of graphs on presentation board

Higher MQL Conversions: When your revenue engine is aligned with a common framework, teams share insights more easily and drive more actionable leads.

purple clock icon

Customer-centric Messaging: Drive differentiation and urgency with messaging that speaks directly to a buyer's most-pressing business issues.

icon of presentation metrics and chat bubbles (1)

Assets that Drive Engagement: Give sales teams collateral aligned to the ValueSelling Framework® to create a consistent CX and speed time to close. 

diverse marekting team posting sticky notes to project board

Building on the foundation of The ValueSelling Framework®, ValueSelling for Marketing Pros begins with a virtual event, "Why Change, Why Now," to level-set goals. Next, participants enroll in eValueSelling Fundamentals®, our e-learning course that covers the fundamentals of ValueSelling. Then comes a two-day instructor-led workshop (or four half-days, if conducted virtually), customized to include a deep dive into either content assessment and/or persona creation/enhancement. Topics include:

  • Reviewing the ValueSelling Framework
  • Using O-P-C Questions and Building the Differentiated Vision Match
  • Having the Value Conversation Targeting Power and Creating Mutual Plans
  • Leveraging Storytelling
  • Creating Compelling Content
  • Developing Powerful Personas

Want to discuss these topics further? Set up a time below.