• The Secret to AI is the Key to Better Sales Calls

    The Secret to AI is the Key to Better Sales Calls

    In early 2023, sales professionals worldwide logged into ChatGPT for the first time with the expectation that they’d never have to write sales messaging themselves again. Only, our first attempts resulted in messaging full of the competitor’s language; messaging that exaggerated our products/services; messaging that was too generic in its personalization to prompt any reasonable…

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How To Engage Procurement To Win Your Deal

Whether a deal is worth $50K or $5M the need to engage procurement early and often is something I’ve seen the most accomplished sales executives avoid or stumble over. The question I am left asking many is simply, ‘Why di...