• The Secret to AI is the Key to Better Sales Calls

    The Secret to AI is the Key to Better Sales Calls

    In early 2023, sales professionals worldwide logged into ChatGPT for the first time with the expectation that they’d never have to write sales messaging themselves again. Only, our first attempts resulted in messaging full of the competitor’s language; messaging that exaggerated our products/services; messaging that was too generic in its personalization to prompt any reasonable…

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Summer Reading to Build Business Acumen

A sales professional I know landed one of the biggest deals of his career when he least expected it: while vacationing in Hawaii with his family. He was sitting poolside, watching the kids, when an executive he’d met briefl...

Communication – A Tune Up On Tuning In.

"The largest misconception about communication is the illusion that it has taken place." George Bernard ShawIn a recent ValueSelling Associates/Training Industry survey, two-thirds of executives said sales reps calling on the...

Confirm for Deeper Discovery

Let’s go old school with a quote from the Greek philosopher, Socrates: “Life is full of questions. Idiots are full of answers

Survival of the Fittest: Thriving in a Dynamic Sales World

I’ve been in B2B sales for over 20 years, as a sales rep, sales manager, sales leader, consultant, and trainer. With my career spanning the information-technology revolution, I’m reminded every day how technology has fore...

On Value: Making the Case for Being Worth It

As 2017 came to an end, there were a few key purchasing decisions I was considering. The time had come for our firm to upgrade our infrastructure and technology platforms