A sales team trained on a great methodology will still be ineffective without coaching to reinforce what they learn. 

Key study findings include:

• Over half of companies that have had a formal coaching program in place for at least three years experience high growth.
• 60% of high-growth companies use coaching as an integrated part of a sales training program.
• High-growth companies provide coaching to a variety of sales roles, including external/field sales reps, customer service reps and business development roles.