Skip to content

ValueSelling
- - - What is Value Selling?
      ValueSelling Framework®
      Vortex Prospecting
      ValueSelling Account Planning
      ValueSelling for Marketing Pros
      Competitive Differentiation
      eValuePrompter®
      ValueSelling Account Plan
      
      Whether you’re an executive sales leader, sales manager, or sales rep, value-based sales training that utilizes the ValueSelling Framework® creates a common language for greater forecast accuracy, powerful deal reviews, and effective sales coaching.
      
      Learn more.
      
      The ValueSelling Framework® provides sales and customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.
      
      Learn More
      
      Vortex Prospecting is a multi-channel, cadence-based approach to prospecting. It leverages the way the brain is wired to increase familiarity with strategically choreographed interactions that increase the chance of making connections.
      
      L earn More
      
      ValueSelling Account Planning (VSAP) is the single source of truth for account teams—maximizing selling efficiency by identifying opportunities to create new opportunities, expand their footprint and grow existing business.
      
      Learn More
      
      Increase top-of-funnel activity, improve your CX and build brand trust with ValueSelling for Marketing Pros.
      
      Learn More
      
      Create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and effective customer messaging.
      
      Learn More
      
      The eValuePrompter® increases adoption of ValueSelling to improve sales metrics like velocity, win rates and deal size. And facilitates cross-functional collaboration to transform the customer experience.
      
      Learn more.
      
      ValueSelling Account Plan (VSAP) empowers revenue teams with the insights they need to enhance account intelligence, identify expansion opportunities and develop a strategic plan.
      
      Learn more.
      What is Value Selling?
      
      ValueSelling Framework
      
      Vortex Prospecting
      
      ValueSelling Account Planning
      
      Competitive Differentiation
      
      eValuePrompter®
      
      ValueSelling Account Plan (VSAP)
Services
- - - Sales Training
      Virtual Sales Training
      Sales Coaching
      
      At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework is scalable, customizable, modular and flexible enough to address virtually any sales challenge in any industry.
      
      Learn More
      
      In these uncertain times, sales quotas have not been reduced and business transactions have not stopped. In fact, it’s even more important that your sales organization is efficient and effective in engaging, qualifying, advancing and closing opportunities.
      
      Learn More
      
      Change is not an event. It is a process and an evolution, leading to revolutionary results.
      
      For that reason, we provide a fully-supported environment to ensure that the ValueSelling Framework® is effectively installed, adopted, and leveraged on a continual basis in your company.
      
      Learn More
      Sales Training
      
      Virtual Sales Training
      
      Sales Coaching
Who We Serve
- - - Industries
      Locations & Languages
      
      Since 1991, the award-winning ValueSelling Framework® sales methodology has been installed and adopted by thousands of leading enterprises around the globe.
      
      Learn More
      
      ValueSelling Associates delivers its programs in local languages, on local sites, on virtually every continent. Using our global resources, we also conduct large-scale trainings as single, simultaneous events that span multiple continents and cultures. ValueSelling works for you.
      
      Learn More
      Industries
      
      Locations & Languages
About
- - - Our Team
      Diversity, Equity and Inclusion
      Corporate Social Responsibility
      Join Our Team
      Contact Us
      
      Meet our team of associates from around the world. They offer significant real-world experience as successful sales leaders and facilitators, helping organizations execute change management with the ValueSelling Framework.
      
      Learn More
      
      In a global economy, value-based selling means respecting and celebrating gender, ethnic and cultural diversity, championing the value of different perspectives, and holding ourselves accountable to do what’s right. At ValueSelling Associates, we believe in our profession, our clients and our company. We value diversity, equity and inclusion.
      
      Learn More
      
      ValueSelling Associates, Inc.’s Social Responsibility Program (CSR) is built on two foundations: sustainability and community involvement.
      
      Learn More
      
      ValueSelling Associates seeks Independent Sales Consultants to join our team. We offer the opportunity to create a sales and delivery network for the ValueSelling Framework® sales training programs.
      
      Learn More
      
      Immediately utilize the ValueSelling Framework® on the job with our reinforcement tools.
      
      L earn More
      Our Team
      
      Join Our Team
      
      Contact Us
Results
- - - Our Clients
      Case Studies
      Industry Awards
      2022 Stevie Awards
      2023 Stevie Awards
      
      ValueSelling Associates has helped businesses around the world compete and win in markets crowded with seemingly similar products and services. Whether you’re in an enterprise or emerging organization, ValueSelling helps revive the way your sales, marketing, support and reseller groups approach the selling process to drive results.
      
      Learn More
      
      We collaborate with you for customized training, coaching and consulting that drives measurable results.
      
      Learn More
      
      With the ValueSelling Framework sales methodology, process and toolkit, clients around the world have achieved immediate and measurable results in filling the funnel, shortening the sales cycle, delivering more accurate forecasts, increasing average deal size, raising customer lifetime value and growing revenue YOY.
      
      Learn More
      
      2022 Stevie Award winners drive results using the ValueSelling Framework®
      
      Learn More
      
      2022 Stevie Award winners drive results using the ValueSelling Framework®
      
      L earn More
      Our Clients
      
      Case Studies
      
      Industry Awards
      
      2023 Stevie Awards
Resources
- - - The Power of Value Selling Book
      Selling Guides
      Research and ebooks
      Voice of Value Blog
      Podcasts
      Webinars
      Newsroom
      Value Selling Fundamentals Blog
      eStore
      
      The Power of Value Selling by Julie Thomas
      
      The indispensable guide to forging human-to-human connections, having better business conversations and building buyer confidence – the crucial ingredients to closing sales despite unrelenting uncertainty.
      
      ORDER TODAY.
      
      The Essential Guide to Value-based Sales Training
      
      Your Guide To Impactful Virtual Selling
      
      Your Guide To Powerful Sales Prospecting
      
      The Ultimate Sales Coaching Guide
      
      ValueSelling’s latest research and ebooks provide individual contributors and sales and sales enablement leaders with the insights they need to drive revenue and build high performing teams.
      
      READ OUR RESEARCH
      
      The Secret to AI is the Key to Better Sales Calls
      
      How to Use Sales Qualification Frameworks to Maximize Selling Time
      
      The Proven Playbook for Strategic Account Planning and Expansion
      
      VIEW ALL
      
      Mastering the Art of Revenue Enablement with Andrea Abbate
      
      Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche
      
      How AI is Flipping the Sales Game Upside Down with Nelson Veiga
      
      VIEW ALL
      
      Five Strategies to Close Business this Quarter
      
      Handling Objections and Negotiating on Value, Not Price
      
      Value Selling: Cracking the Code: Beyond ROI
      
      VIEW ALL
      
      The Top 25 Business Leaders of San Diego for 2023
      
      The Secret to AI is the Key to Better Sales Calls
      
      Nine Marketing Tips To Improve Business Sales
      
      VIEW ALL
      
      How to Quantify Value in Sales and Close More Deals
      
      October 5, 2023October 5, 2023
      
      Read More How to Quantify Value in Sales and Close More Deals
      
      What is Value Selling? Best Practices to Gain Buyers’ Trust
      
      October 5, 2023October 5, 2023
      
      Read More What is Value Selling? Best Practices to Gain Buyers’ Trust
      
      Creating Phenomenal Value Propositions to Close Sales
      
      October 5, 2023October 5, 2023
      
      Read More Creating Phenomenal Value Propositions to Close Sales
      
      From field-honed guidebooks for sales executives to our fundamental eLearning program, our eStore has the products to help you keep it simple and drive results.
      
      Browse the eStore
      Voice of Value Blog
      
      Podcasts
      
      Webinars
      
      Selling Guides
      
      The Essential Guide to Value-based Sales Training
      
      Your Guide To Impactful Virtual Selling
      
      Your Guide To Powerful Sales Prospecting
      
      The Ultimate Sales Coaching Guide
      
      Newsroom
      
      eStore
Let's Talk

September 22, 2022September 22, 2022

Todd Caponi_Transparent Sales Leadership_B2B Revenue Executive Experience Podcast

Products

ValueSelling Framework®
Vortex Prospecting™
ValueSelling Account Planning
Competitive Differentiation

Sign up for our newsletter

© 2023 ValueSelling Associates, Inc. All rights reserved. Privacy Policy

Products

ValueSelling Framework®
Vortex Prospecting™
ValueSelling Account Planning
Competitive Differentiation

© 2022 ValueSelling Associates, Inc. All rights reserved. Privacy Policy