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Learn about organizational roles & power strategies

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See how O-P-C questions identify, validate, gain access & maintain access to power

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Do activities to validate understanding

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Apply ideas to try on the job

A quick introduction to the ValueSelling Framework®method

Now, you can quickly learn the essential components of the ValueSelling Framework® in less than three hours, anytime and anywhere. Whether you’re preparing for an upcoming workshop or want to learn independently, eValueSelling Fundamentals will meet your needs. Completely up-to-date with the latest adult instructional design principles, you will learn concepts in the context of real-world examples. From using the Qualified Prospect Formulato determine the health of your opportunity, to using the ValuePrompter®to prepare for your next call, this online course will help you get ready to accelerate your sales to the next level.

What Will You Learn?

  • Acquaint yourself with ValueSelling Framework vocabulary, terms, processes, and concepts in less than 3 hours
  • Practice using the ValuePrompter®by creating one for your next sales call
  • Take the Diagnose Your Opportunity quiz to evaluate the health of any sales opportunity in your pipeline
  • Practice using the O-P-C Questioning Process in an interactive simulation

eValueSelling® Fundamentals is typically included as part of a blended learning program for our clients.


  • Eight modules cover ValueSelling Framework concepts. Each module is approximately 20 minutes long.
  • Learn at your pace. Revisit and refresh any concept anytime.
  • Comprehensive Knowledge Challenge tests your understanding.
  • Practical downloadable workbook.
  • Simulations and games based on a real-life case study.
  • Rich media video explanations.
  • Available in 9 languages: Chinese, Korean, Japanese, English, Spanish EU, Spanish LATAM, German, French, Italian


  • Your Selling World
  • The Qualified Prospect Formula™
  • The O-P-C Questioning Process
  • Create a Differentiated VisionMatch™
  • The Mutual Plan
  • Defining Business and Personal Value
  • Power: Who Has It and How Do You Find Them?
  • The ValuePrompter®

Purchase eValueSelling Fundamentals from our eStore:

Spanish – EuroDownload
Spanish – LATMDownload