The changing sales cycle now involves remote selling, digital buying, and plenty of internet research. Within a sea of competition, how do you stand out? How do you communicate that your product or service is the best option for a prospect?
When alternatives seem identical, successful sales professionals use a process to differentiate and uncover value. This requires you to connect your solution’s unique capabilities to the prospect’s problems. Then, go a step further by uncovering additional problems that create more need for your solution.
![March2021-790x475-01](https://valueselling.wpengine.com/wp-content/uploads/March2021-790x475-01.png)
In this complimentary webinar, we share how to gain your prospect’s attention by differentiating the need for and the value of your solution over the competition.
Watch Webinar | View Slides |
In English | In English |
auf Deutsch | auf Deutsch |
en Español (la semana próxima) | en Español |
em Português | em Português |
en Français | en Français |
What you’ll learn:
- Why being different is not enough
- How to get your customer’s attention
- 4 categories to differentiate your product or service
- How to compete on value, not price
Who should attend:
- Sales leaders and managers
- Sales and marketing professionals
- Sales enablement
- Strategic account teams