In this complimentary one-hour webinar, ValueSelling Associate, Natalie Pitchford, will share how to get a prospect or customer’s attention by proactively differentiating the need for and the value of your solution over the competition.
What you’ll learn:
- Why being different is not enough
- 4 categories to differentiate your product or service
- How to expand your differentiation beyond product capabilities
- How to uncover the value associated with your differentiators
- How to compete on value, not price
How You’ll Benefit:
- Improve your ability to differentiate a solution
- Lock out your competition
- Eliminate the need to differentiate on price
