Engaging buyers with a compelling and captivating value-based story builds trust and rapport, creates a foundation for meaningful conversations and demonstrates your track record as a reputable salesperson. Grabbing a prospect’s attention with a story that elicits an emotional response they can relate to and involves a business issue they are wrestling with reinforces a key ValueSelling Framework® principle: People make emotional buying decisions for logical reasons.
Listen to the recorded webinar and view the slide deck from the live session by clicking the buttons below!
![2018-08-wbnr-story-200px](https://valueselling.wpengine.com/wp-content/uploads/2018-08-wbnr-story-200px.png)