Your Role

Think sales training is only for sales people?

As a customer-facing professional, your interactions with prospects and customers matter. Today, everybody is in “sales,” whether you’re selling to a strategic account or to executive leadership.

All departments play a vital role in new customer acquisition and expansion of existing accounts, yet they rarely share a common framework and language focused on accelerating each stage of the revenue funnel — until now.

Leveraging the ValueSelling Framework® as the foundation, we work with teams across the enterprise to create a revenue vortex, accelerating the process of finding, qualifying, educating, selling and closing new opportunities.


Executive Leadership

  • Improve predictability in your revenue stream
  • Enable communication across the organization
  • Improve processes to increase efficiency

chief revenue

Chief Revenue Officer

  • Deliver a common, business-based, value-focused language across teams
  • Increase sales productivity with effective tools
  • Increase the number of individuals achieving their targets

sales leadership

Sales Leadership

  • Drastically reduce the number of deals lost due to ‘price’
  • Leverage a proven process to manage conversations and level skill sets across teams
  • Increase forecast accuracy and evaluation of opportunities

channel sales

Channel Sales

  • Accelerate sales cycles across the entire channel
  • Decrease time to onboard new partners and put them on a path to productivity
  • Align with a common sales methodology, extending your reach

Inside Sales

Inside Sales

  • Leverage emerging best practices in outbound sales strategy, processes and tactics
  • Increase the number of conversions from outbound cold-calling
  • Develop a multi-channel action plan to create a more predictable funnel

direct sales

Direct Sales

  • Increase business acumen, making it easier to speak in a language buyers understand
  • Uncover the buyer’s definition of value and connect your solutions to their need
  • Increase overall deal sizes and product attach rates
  • Decrease length of sales cycle while increasing Customer Lifetime Value

strategic account

Strategic & Account-based Sales

  • Share a common language to increase productivity and reduce miscommunication
  • Evaluate accounts, uncover more new opportunities and increase win percentages
  • Increase CLV by developing deeper relationships based on trust and mutually agreed upon action plans



  • Implement a consistent customer experience across the entire buying journey
  • Design messaging positioning and strategic content to maximize competitive differentiation
  • Generate more productive one-to-many conversations, improving lead quality

Professional Services

Professional Services

  • Identify new opportunities and shorten cycles to new contracts
  • Develop a relationship of trust, based on business and personal value
  • Communicate effectively internally about the status of accounts and projects

Client facing Teams

Client-facing Teams

  • Deliver an unrivaled, value-based experience for customers
  • Think like an executive by staying focused on business issues and problems
  • Work closely with sales to identify and close new opportunities

Schedule a free consultation