• The Secret to AI is the Key to Better Sales Calls

    The Secret to AI is the Key to Better Sales Calls

    In early 2023, sales professionals worldwide logged into ChatGPT for the first time with the expectation that they’d never have to write sales messaging themselves again. Only, our first attempts resulted in messaging full of the competitor’s language; messaging that exaggerated our products/services; messaging that was too generic in its personalization to prompt any reasonable…

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3 Ways to Talk Up Value in Your Sales Calls

Setting yourself apart from your competitors should be one of the first things you do regardless of what you are selling. People always want to know how you’re different, especially if you charge a higher price point

Improving Your Odds for Critical Accounts

Are you spread too thin these days, working through leads from two broad-based ads and a major trade show? Are you having trouble prioritizing prospects because everything is given equal weight

Mix it Up with Anxiety Questions to Prevent an Exit

There are times in a sales cycle when you realize your prospect has lost momentum and you sense that you are no longer on the same page. Perhaps they outright state they’ve lost the urgency to make a change, or worse, after...

Establish Credibility in Two Minutes or Less

A COO I know, recently took a call from an account representative for a content marketing platform. Her startup was interested in partnering with the company to establish thought leadership and generate leads

3 Trends in 2019 That Will Benefit Your Sales Career

Predicting the future is never easy, given conditions can shift and new disruptions emerge a moment's notice. There are, however, some trends in sales that we expect to continue or gain momentum, including strong adoption of ...